The role of the PR & Media Manager at this national retailer includes:
Developing the annual PR strategy working in conjunction with the Marketing team.
Researching potential media stories from retailers and staff, and generate newsworthy angles and hooks in local and regional media.
Building effective working relationships and strategic partnerships with key journalists and editors from all regional print and broadcast media.
Managing, implementing and driving the PR strategy by using both online and offline PR initiatives to maintain and raise the profile of the store and drive footfall.
Taking responsibility for all media relations undertaken in house, providing a dynamic and proactive service, ensuring that a positive and coherent brand image is conveyed at all times and that maximum coverage is achieved.
Providing effective support on events, brand activity, store openings, product launches, book signings, CR and charitable activities.
Working with the central press team on national media stories.
Supporting national campaign activity across PR and social channels.
Writing relevant newsworthy copy, features and columns and adapt accordingly to media targets.
Working with the marketing team to create a digital social plan and manage social media sites for maximum positive benefit, keeping abreast of the latest digital PR developments.
Building a blogger outreach programme for specific key target audiences.
Working with agencies on joint initiatives to maximise PR opportunities.
Co-ordinate and respond to media enquiries - including crisis management, photographic and filming requests - and control and approve press information issued by suppliers.
Act as a spokesperson on consumer related issues when required
My client is looking for a capable and experienced PR professional with a proven track record of delivering high impact consumer PR campaigns (agency experience preferred). You must have worked in a fast paced environment with high attention to detail, be creative and passionate about the retail business. You will also have strong crisis management experience and proven writing experience across multiple channels.
Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 10 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" (sorry!) to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.