A Top 100 Law Firm requires a PR & Media Manager to take responsibility for the management of the firm's PR function and channel management of digital content hubs and all supporting social channels. The role will require a brand publisher mindset, with the role holder being expected to create the content that the firm's audience is looking for and then to optimise the path to conversion. Responsibilities will include:
A successful candidate will be a well educated, seasoned practitioner with previous experience creating content for the web and growing a social media audience gained whilst working in a professional services environment. It goes without saying that an excellent command of written English is essential, as is the ability to adapt its use to accommodate different channels of communication. The PR & Media Manager must also possess an editorial mindset that seeks to understand what audiences consume and how to create it and understand the basic best practices of the main social media channels and which content and approaches work on each and why.
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