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about 1 month ago
BMS Performance
Salary: £40000 per annum + Bonus
Location: Wales
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing
Category: Product Marketing Jobs

Product Marketing Manager

c40k + Bonus

North Wales (accessible from Chester, Liverpool, Cheshire)

In this exciting newly created role you will be responsible for the outbound marketing activities for the medical arm of a global healthcare products business. You will craft the messaging and positioning for all products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in our customers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.


Key Responsibilities

  • Develop product positioning and messaging that differentiates our products in the market
  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products and services
  • Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence - be the expert on our markets, how they buy and their buying criteria; be the expert on the competition.
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your products


Requirements

  • 5+ years of healthcare product marketing experience with at least 2 years experience in a field facing role
  • Very strong written communication skills
  • Willing to travel
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

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