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about 1 year ago
Salary: Competitive Salary
Location: London
Job type: Permanent
Business sector: B2B
Contact: Caroline Simmonds
Sector: Professional/Business Services
Category: Marketing Manager

Our client has an exciting opportunity for a Product Marketing Manager to enhance the brand of their products and engage with the target audience by positioning products clearly, effectively and right on target.

Product Marketing Manager - Publishing - Competitive Salary - London

Our client is a renowned B2B information services company with a global reputation. Bringing market leading brands to an audience of millions of decision makers worldwide, this organisation is renowned for looking after its staff and investing in their future with the company.

The Product Marketing Manager will be responsible for:
- building a compelling value proposition for our client's compliance products, services and brand. Articulating it to customers. Developing and owning product positioning and messaging
- developing effective brand recognition strategies, particularly for new products and product enhancements
- aligning with all relevant business partners -product management, pre-sales, sales, etc.
- maintaining and driving the competitive landscape. Tracking progress, understanding target markets and identifying insights to inform product strategies
- win/loss analysis
- creating innovative, integrated marketing communications launch plans

To be successful, you will:
- have a deep understanding of buyer needs, preferences, use cases, methods and criteria
- be an outstanding communicator
- be able to translate complexity into creative, intuitive content and programmes
- be comfortable with fast-paced, ambiguous environments

If this sounds like the perfect job for you, apply now!

Product Marketing Manager - Publishing - Competitive Salary - London

If this role isn't what you're looking for, don't worry. At Stopgap we cover all permanent and freelance marketing positions, within specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity. Marketing Recruitment - The Stopgap Way.

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