This regional accountancy firm is looking for a Marketing Manager to support each office to achieve its marketing and business development objectives, whilst also ensuring that activities are coordinated within the region and support the firm's marketing plan and build the brand locally in line with corporate brand guidelines. This role will develop, manage and deliver office and regional marketing, events and business development programmes to a high standard, in line with the firm's goals and with attention to ROI.
Key areas of focus will be to help develop and deliver office and region marketing and business development plan, whilst attending office marketing meetings, contributing to development of local marketing and BD plan, and work with partners to prepare local marketing budget. You will design local e-shots/mailings, help to create mailing lists, book local advertising and sponsorship and ensure submissions are made in a timely manner. You will ensure that all local advertising and promotion complies with firm's brand guidelines and raise the office profile by identifying local PR opportunities and working with central marketing to ensure that maximum media coverage is achieved.
You will also deliver the office, regional and sector events programme, liaising with partners and organising events from inception to completion. You'll provide business development and bid support to partners and managers by helping write, review and edit material for proposal documents, ensuring they meet best practice and comply with brand guidelines. You will provide supporting information, such as statistics and client recommendations, for inclusion in proposals and prepare material for post-tender review and compile data for analysis of success rate. You will also research local target companies for marketing communication and BD activity and manage stakeholder/business relationships, seeking out new strategic alliances with local organisations such as chambers of commerce, academic institutions and enterprise hubs.
You will have a track record of marketing and business development in a professional services partnership or LLP and have experience in managing multiple stakeholders and maintaining their confidence. You'll possess strong interpersonal skills and the ability to build good working relationships with colleagues at all levels, have strong writing and communication skills with good attention to detail. You'll have good organisational skills and the ability to manage multiple projects and have the ability to think strategically whilst delivering operational programmes and be resourceful with strong problem-solving skills. You will have skills in evaluation & critical thinking, be PC literate and have a driving licence and use of a vehicle as travel throughout the region will be required.
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