This highly successful membership body is looking for a an experience Retention Marketing Executive to join them in a new role as a result of progression.
Duties for the Retention Marketing Executive
Working with the Retention Marketing Manager to implement the Retention Marketing Plan ensuring it delivers an increase in member retention and improved lifetime member value
Working across the Marketing team and wider organisation to support the development of marketing campaigns which improve member perception of the organisations membership value.
Becoming a ‘member expert’ understanding the key drivers of member value and satisfaction and supporting the communication of these across the organisation.
Working with the Retention Marketing Manager to collate, report and provide insight on key member and retention metrics.
Supporting the Retention Marketing Manager in the implementation of the member audience segmentation model.
To support the wider marketing team as it implements member engagement plans utilising all available channels.
Working with the Retention Marketing Manager to create, manage and distribute the retention key metricsdashboard.
Managing the key competitor intelligence database ensuring that all relevant data is collected and kept up to date.
Working with the Retention Marketing Manager to develop a full member feedback and monitoring process across all member touch points.
To support the implementation of the organisations multi-media members’ communication calendar.
Working with the Retention Marketing Manager to report on all campaigns.
Working with both the Retention Marketing Manager and Email Marketing Executive to support the development of email campaigns.
Working with the Email Marketing Executive and Retention Marketing Manager to create and develop core member journey’s which increase member value, satisfaction, and renewal rates with a particular focus on members in the first three years of membership.
The ideal Retention Marketing Executive will come from a similar role and ideally have some experience of loyalty, retention or engagement marketing. Excellent long term opportunities exist as the company has a policy of promoting from within.