over 6 years ago
Our client is a much admired and world leading FMCG (Personal & Healthcare Brands) company operating in the Personal & Homecase categories, with its global HQ in the UK. The company has achieved strong growth over recent years and many of their products now enjoy no.1 status in their respective markets.
Culture wise, this company attracts high achievers, with an entrepreneurial spirit who thrive in a relatively flat decision making environment and enjoy taking on high levels of responsibility/autonomy. As this is a global company, they look for people whom are culturally inquisitive and keen have a truly international career, although this role is predominantly UK based.
This position is responsible for driving growth for a key brand globally. The emphasis in this role is looking at Innovation, Brand Equity, Entry models/expansion and growth models. The Senior Brand Manager will support key global brand projects and consumer/market understanding within the Global Team.
Key Responsibilities include:
* Lead all marketing initiatives
* Day to day management of all brand related innovation and new business initiative projects
* Direct management of brand budgets ensuring adequate funding of projects required to meet targets
* Lead the implementation of defined NPD projects working with key country Marketing contacts
Due to the nature of the position International experience is a plus, although if you come from a strong UK marketing background your application will be considered too. A consumer marketing background from the FMCG sector is highly desirable.