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about 1 year ago
Better Placed - Marketing People
Salary: £60000 per annum + car allowance + bonus
Location: London
Job type: Permanent
Business sector: B2C
Contact: Caspar Giles
Sector: FMCG
Category: Brand Management Jobs

Fantastic new SBM position in central London. Newly created role at an established FMCG business with a recent injection of investment driving growth. Looking after a core £80m brand, decent budgets, lots of TV/ATL and exciting campaigns, all in the context of major expansion. Great opportunity for a Senior Brand Manager looking to take on a bigger role.

Reporting into the Commercial Director you will develop the brand both in the UK and internationally, growing market share and leading a core part of the business. Responsibilities include:

  • Brand planning - short and long term strategy
  • Marketing activity plan - development and execution
  • NPD and launches
  • Digital planning and management
  • Web and ecommerce strategy management and development
  • Market research, tracking and analysis with recommendations
  • Collaborating with Category and Sales for planning across channels
  • Building relationships with retailers
  • Agency management
  • Artwork and design management
  • Maintaining best practice

You must have FMCG brand management experience, ideally in the food and drink space and already at SBM level, plus proven experience of managing and launching a TV ad campaign. You'll be a commercial marketer, with strong negotiation skills and the ability to drive market share. You'll also have a real 'can-do' attitude, not afraid to get hands-on and work under pressure to high standards.

This is a great opportunity to be part of a growing team in a newly formed and well supported role in the sort of central London location that's pretty rare for FMCG! If you want to work in a well financed brand investing in TV and ATL spend alongside a robust digital strategy then this is definitely one to investigate.

Please note we aim to contact successful applicants within 2-3 days. Due to the volume of applications we are not always able to respond to all unsuccessful candidates.

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