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2 months ago
Blue Pelican
Salary: £56000 - £73000 per annum + car allowance, 20% bon
Location: Maidenhead
Job type: Permanent
Business sector: B2C
Contact: Colin Doree
Sector: Marketing, Advertising/Media
Category: Brand Management Jobs, Planning Jobs

Joining a business that's in the middle of a brand revolution, with a plan to become disruptive to the status-quo and re-align the business to become principally digital, your role as the Senior Brand Strategy Manager will be to provide the thinking behind their vision. To help create a master brand strategy that helps the business achieve its end ambition.

Your role will have the reach, influence, control and voice to have its necessary impact. Creating the story which successfully influences across departments to get the business behind changes which help realise the brand vision, whilst also developing new capabilities, propositions and services which help realise the brand vision and deliver the appropriate experience which takes the business on its journey to become one of the UK's best loved brands.

Naturally your strategy will be have the customer at its centre, and by that, be working with insight to help shape your thoughts and plans in how this business will reinvent itself in the consumer's eye, making the brand recognised as a 'digital disruptor' in an industry where some have tried, but ultimately fallen short of realising this ambition.

The reason why this company could succeed is because of their DNA. They're a challenger, and a business that, to date, has never been afraid to try new things. In that, also going that one step further than their competitors in order to stand out, and have really been delivering some impressive results because of this too. Their move to evolve into a digital disruptor should be no different, and they've started their journey already with a massive re-org which has been designed to create this 'digital first' mindset.

This is a strategy role, looking after a complex brand portfolio and its architecture - where you're going to see results and your work having a real impact - not just on the brand and business, but also consumer perception, helping to realise the vision of becoming one of the UK's best loved consumer brands.

Their industry is principally consumer facing and is service based (so think things like telecoms and finance, for example). Succeeding in galvanising propositions teams, customer operations functions, retail channels and digital service teams behind your brand plan, and being able to articulate that story successfully in ways they can engage with, enthuses and inspires people; challenging them to translate it into new services and meaningful experiences for customers which help really move that brand score needle; and you will have the mandate and influence in this role to make it a success!

If this has intrigued you enough to want to know more. Why not apply today to find out?

Role: Senior Brand Strategy Manager
Location: Maidenhead
Remuneration: £56,000 to £73,000 (this includes the car allowance. Salary is based on experience)
Benefits: 20% bonus, pension, healthcare, life assurance and blue-chip benefits package

Experience Required:

  • Must have experience in long term brand planning within a complex branded environment (this will eventually be looking at a 5 year plan so something similar in your experience would be ideal)
  • Your experience must align more to the strategy side of brand vs the creative. It will be this persons responsibility to put creations / propositions into action using strategic planning
  • Not looking for someone with a strong corporate / process driven background as this might be too rigid. Must be used to working in a fluid environment with a lot of autonomy
  • To give some idea, the client has stated they're keen on people coming from either agency side working for a branding agency (so have a breadth of experience across companies/industries to pull from) or have worked for end brands which are very successful in having their brand succeed in a digital work - e.g. Uber / Air BnB / HomeAway / Patagonia / Nike / Tesla / eBay / PayPal - essentially firms who have succeeded in being 'Market Disrupters'.
  • Any experience in a consumer services industry would be beneficial - so things like telecoms, digital banking, etc. for example
  • Must have the necessary visas to live and work in the UK - sponsorship cannot be provided.

TO APPLY

For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing

colin@bluepelican.com

You can view all our vacancies on our web site javascript:void(0);, or calland ask for the marketing division.

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