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2 months ago
Better Placed - Marketing People
Salary: Car + Bonus
Location: Bolton
Job type: Permanent
Business sector: B2C
Contact: Leanne Wallworth
Sector: Marketing, FMCG, B2C, Marketing & PR
Category: Category Management Jobs

Our client is a market leading FMCG business with fantastic heritage and a portfolio of household name brands. As a result of internal promotions an exciting opportunity has arisen for an experienced Senior Category Manager.

Reporting to the Category Controller the role of Senior Category Manager plays a key role in the development and delivery of the category strategy. As category captain you will lead the category agenda within your designated retailer by implementing category, innovation and promotional strategies.

  • To develop and execute the annual customer category plan, influencing the customer to execute category vision, category, merchandising and promotional strategies, segmentation, category/consumer/shopper research and category initiatives.
  • To identify and manage customer specific category initiatives and projects to increase sales and profitability.
  • To lead and deliver the range, seasonal review and gap analysis processes with customers that deliver the category strategies, using a brand solution wherever possible. Actively manage the range through Portfolio Management and the distribution tracker to facilitate better management of the tail and drive distribution of best sellers to respond to shopper demand.
  • To lead and deliver merchandising reviews and category POP tactics as needed with customers, managing store trials and roll out plans as appropriate
  • To lead and deliver promotions tactics with the customer including regular reporting, influencing and evaluating customer promotions. Quarterly promotions meetings with the customer.
  • To provide regular category performance tracking (monthly and quarterly) to the customer (using internal information and/or retailer specific data) and to maintain category analytical tools as appropriate.

You will have at least 4 years category management experience gained in an FMCG setting. You will have a full understanding of the category management, range review and innovation processes with a proven track record of pro-active category management for a major grocery retail account.

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