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about 1 year ago
Blue Pelican
Salary: £55000 - £65000 per annum + Excellent benefits
Location: UK, London, South East
Job type: Permanent
Business sector: B2C
Contact: Kate McDermott
Sector: Agency
Category: CRM Jobs

Senior Data Strategist / Senior Data Planner

** International Retail Brand **


We are seeking an experienced Senior Data Planner to join this reputable, high performing data agency, working on an international retail brand.

You will be driving the science behind great marketing communications, ensuring that customer contact is always optimized for clients.

You will contribute towards the agency's innovative approach to data strategy and ensure opportunities for using data are optimised across all client businesses.

You will own the sourcing of insights through multiple channels as well as owning the measurement and tracking of all communications to the end client, and test and learn strategies.

You will be working with both transactional and social media data, bringing insights to life, feeding these into customer contact strategies and delivering the full cycle data strategy for the client.

Working in a senior role you will mentor and lead more junior data planners, as well as briefing analysts to build targeting models, segmentations and campaign insights.

You will of course be client facing, comfortable working with creatives, planners and analysts to ensure data is driving all targeted campaigns.

The culture is dynamic, fast paced and innovative.


  • A background in data driven CRM either from agency or client side, working with both digital data (particularly social media) as well as customer and transactional data
  • Proven delivery of data strategy including test and learn, comms performance measurement and campaign evaluation
  • Excellent written and oral communication skills
  • Comfortable in presenting complex data and information to non-technical audiences
  • Excellent problem solving and analytical skills

POSITION - Senior Data Strategist / Senior Data Planner

LOCATION - Central London

SALARY - £55k - £65k plus excellent benefits


For further information or to apply please contact:

Kate McDermott
Management Consultant - Blue Pelican Marketing


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