Senior Data Strategist / Senior Data Planner
** International Retail Brand **
We are seeking an experienced Senior Data Planner to join this reputable, high performing data agency, working on an international retail brand.
You will be driving the science behind great marketing communications, ensuring that customer contact is always optimized for clients.
You will contribute towards the agency's innovative approach to data strategy and ensure opportunities for using data are optimised across all client businesses.
You will own the sourcing of insights through multiple channels as well as owning the measurement and tracking of all communications to the end client, and test and learn strategies.
You will be working with both transactional and social media data, bringing insights to life, feeding these into customer contact strategies and delivering the full cycle data strategy for the client.
Working in a senior role you will mentor and lead more junior data planners, as well as briefing analysts to build targeting models, segmentations and campaign insights.
You will of course be client facing, comfortable working with creatives, planners and analysts to ensure data is driving all targeted campaigns.
The culture is dynamic, fast paced and innovative.
POSITION - Senior Data Strategist / Senior Data Planner
LOCATION - Central London
SALARY - £55k - £65k plus excellent benefits
For further information or to apply please contact:
Management Consultant - Blue Pelican Marketing