Senior Insight Analyst - Hudson
This job expired on 24-02-2012
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|Salary band:||£50k - £60k|
|Salary Details:||£40000 - £52000|
|Job Categories:||Market Analyst Jobs|
The success of the business marketing strategy both in financial and cultural change will be determined by maximising competitive advantage of customer knowledge.
Key activities & responsibilities
*To manage the commercial market research and insight budget
*To support future investment proposals by providing customer analytics.
*To identify and specify the appropriate analytical tools and models to provide the required support for future decisions and operations including business requirements for the IT strategy on infrastructure.
*Input to the formulation and implementation of commercial strategies to ensure profitability is optimised.
*To provide analytical support to test and learn initiatives, including communicating analysis of trial outcomes to all levels of the organization
*Contribute to strategy development through the provision of insightful analysis and commentary.
*Create and promote an environment which strives for continuous improvement and the implementation of best practice.
*Generate insights relating to customers' behaviours and usage of products to influence the thinking of marketing, sales and servicing managers using analytics-driven insight, including customer segmentation and co-ordinated market research into core customer needs.
*Development and implementation of ad hoc customer modelling to support the requirements of the proposition strategy and business segment plans.
*Excellent sense of business awareness and ability to interpret and make strong and relevant business recommendations from the results of complex analysis.
*Thorough understanding of the application of customer information to support strategic and tactical decision-making.
*Significant experience of statistical modelling and/or customer analysis, ideally in a marketing or sales or similar commercial environment, ideally experience of SPSS
*Proven experience of developing models for segmentation and other business applications
*Good consultancy skills and communication of complex material
*Meticulous attention to detail.
*Graduate level individual with demonstrable numerate and analytical capabilities.
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.