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about 1 year ago
Sage UK
Location: London, Newcastle upon Tyne, Manchester, Ireland
Job type: Permanent
Employment Type: All
Contact: Recruitment
Category: Marketing Manager


The Sage Group Leadership Team has embarked upon a comprehensive transformation program to establish an operating model which leverages the value of Sage globally. 


The newly created role of Senior Manager, Global Partner Communications will have responsibility for building and executing a strategic communication plan for Sage’s Partners (ISVs, SIs, VARs, Accountants etc). Both for global partners recruited into the newly formed Sage Partner Program (covering multiple geographies and focused on selling Sage’s cloud solutions: One, Live and X3) and for ‘local’ Partners selling a mix of Sage’s on-premise and cloud products


These strategies will be executed directly and at a Country level so working as part of a virtual team with the Regional Partner Marketing Directors and their teams is essential.


The role reports to the VP Global Partner Marketing and will influence and lead people across a wide, matrixed marketing community. Sometimes from within the Partner Marketing local teams but also from across the Marketing functions (Digital, Content, PR, Social, Brand, Comms, etc)


  • Develop and deliver a communications plan that positions Sage as the software vendor to partner with
  • Develop a messaging platform, and ensure effective tactical delivery, that aims to attract and engage with new, global Partners focusing on Sage’s cloud solutions
  • Develop a messaging platform, and ensure effective tactical delivery, to engage with all Sage Partners who are with Sage on the journey to the cloud
  • Ensure effective delivery of Partner communication strategy in conjunction with local Partner marketing teams and colleagues in other disciplines, particularly PR/AR, brand, content and social
  • Design and deliver communications plans to support global initiatives. This may include the Sage Partner Program roll-out, CEO Partner Circle, Partner Community portal content management, Partner focused content on sage.com, design and delivery of webinars and online events
  • Alongside colleagues in Partner Marketing and Brand and Events teams ensure effective delivery of Sage messaging in Partner events.


  • Significant marketing communications experience in a high tech multinational company
  • Significant experience in a channel marketing position in a high tech multinational company
  • Ability to understand and communicate strategic initiatives through a variety of different media
  • Experience of agency and budget management
  • Ability to lead teams – regionally and globally - in a complex and changing environment
  • Exceptional writing and editing skills and strong presentation skills
  • Skilled at strategic planning, communications project management and hands-on tactical execution of multi-faceted programs
  • Ability to communicate in English with international management / peers
  • Experience in negotiating, influencing and presenting a management level

Company Information:

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.

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