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about 1 year ago
SF Group
Salary: Market related
Location: Hereford and Worcester
Job type: Permanent
Contact: Rianondeep Bains
Sector: Media/New Media
Category: Marketing Executive

SF Group are currently recruiting for a Senior Marketing Executive to work for one of our leading clients within the IT industry. The ideal candidate will be in charge of the entire marketing mix, converting customers into new leads and nurturing those leads to close into customers.

The ideal candidate will be a recent graduate with 1-3 years experience in Marketing.

Day to day responsibilities include:

  • Managing PPC and paid social advertising
  • Managing the website including SEO
  • Building and managing content that will aims to attract a qualified audience to their owned properties (including whitepapers, reports, eBooks, webinars, infographics and blog posts)
  • Monitoring and engaging in relevant social discussions regarding the Company
  • Growing new leads, including marketing-qualified leads by converting site traffic through calls-to-action, landing pages and lead generation content
  • Managing events from creation to delivery
  • Measure, track and analyse all initiatives and report on ROI
  • Optimise the marketing automation and lead nurturing processes through content, social channels and emails
  • Create A/B test and manage email campaigns where they will report on results

Relevant skills required:

  • Events management experience
  • Past experience in B2B marketing and digital marketing
  • Strong communication skills
  • Possess creativity and innovation
  • Experience in HTML/CSS and Adobe Creative Suites
  • Experience in handling marketing budgets and reporting results
  • Proficiency in web analytics

The ideal candidate will be joining a fun, growing team with a passion for customer service. The salary will be in between £23,000 - £28,000 depending upon experience.

If you are interested please apply below.

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