Working at RBI is interesting, exciting and not without its share of challenges. It's a can-do culture – a big company, with a smallish company feel at times. You need to be solutions oriented with a positive approach to life and work.
We're a very friendly, collaborative team, growing fast, and that means everyone sometimes has to do things that aren't listed in their job description, but we've done our best to describe below what is involved in this role.
The role we have open
We're looking for a Senior Marketing Executive for our fast-growing global agriculture portfolio, Proagrica. You'll have responsibility for planning and executing marketing activities for two key brands within the portfolio, F4F and DBT, leaders in providing integration and connectivity to the agricultural and animal health industries.
Our vison is simple: to integrate and connect the participants in the supply chain and provide them with the insight, workflow and data solutions they need to improve their performance. We aim to build the products and services that truly make a difference.
The wider Proagrica portfolio includes our iconic media brands 'Farmers Weekly' and 'Boerderij', leading farm management software services from Farmplan, and the newly launched Agility brand which includes our data & analytics platform, enabling evidence-based production across the industry
If you're right for this role, you will:
have a degree or marketing qualification be able to demonstrate advanced marketing skills be passionate about marketing and eager to learnbe inquisitive and proactive – bring ideas and look for new opportunities whilst learning and developing new skillsenjoy success but not be afraid to fail and learn from itdemonstrate fine attention to detail communicate clearly and confidently with a range of teams and stakeholdersbe comfortable challenging constructively, offering alternative views.
The Marketing Executive will be:
creating, testing, deploying and reviewing marketing campaigns, for which it is essential that you gain a thorough understanding of the brands, customers and products to deliver maximum ROIworking closely with our sales and product teams to define and communicate our customer propositions creating sales stories and leading with sales enablement initiatives briefing and managing media and creative agenciescopywriting, using best practice, ensuring messaging is consistent and accurate and promoting the benefits of our propositionstracking all marketing campaigns using analytics to evaluate ROI, optimise campaigns and formulate future plans.working with our specialist teams to ensure that content is optimised for major search engines, pay per click campaigns are effective, and social media is utilisedcommunicating with key stakeholder groups, informing them of progress and results
Skills supporting the role
Advanced experience in integrated marketing campaign managementKnowledge of marketing automation and lead nurturing principles and account based marketing will be an advantage
We're asking a lot from our successful candidate. However the benefits will be significant as you'd expect from a company like us. As well as having the opportunity to spend your working days with some really great people:
We'll pay you a competitive salaryWe'll contribute generously to your pension and allow you to take off almost 6 weeks' vacation each yearIf 6 weeks is too much, you can sell some of the days. If it's not enough, you can buy some daysOn top of that, you'll be part of a global marketing community, working in a division of a successful, socially-responsible FTSE 100 organization
The career prospects will be bright for the right person
RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.