The Role: This Senior Product Marketing Manager role is an excellent opportunity for a product marketing specialist to take the strategic lead in EMEA for this established and successful American business. The aim of the business is to continue their momentum and growth across the UK and EMEA markets. The role holder will be required to develop go-to-market propositions, to develop new sales opportunities and to help move existing opportunities through the sales funnel. You will be tasked with competitor analysis, understanding the customer needs, developing the messaging, demand generation tactics and sales support tools to help drive revenue for the business. Part of the role is to decide whether to follow the 40 strong U.S. marketing department and bring in Marketo and Salesforce to support in executing the demand generation tactics for the global markets. The successful candidate will be able to take a complex product offering and deliver clear, concise and compelling storytelling to take to market.
Responsibilities for the position of Senior Product Marketing Manager:
The Company: Established business that has been around for over 20 years. During that time the core products of the business have changed with the market need. New product launches in the SaaS and technology space have catapulted this business forward. With a $350million+ turnover, this American business has launched globally and is looking for this key hire to lead the product marketing function. This is an exciting time to join this business and gives huge opportunity to the individual coming in.
The Package for Senior Product Marketing Manager:
Location: The position of Senior Product Marketing Manager is based in Central London.
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