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about 1 year ago
BMS Performance
Salary: £75000.00 - £100000.00 per annum
Location: City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: Marketing, B2B, Information Technology
Category: Product Marketing Jobs
  • Successful and established US based business
  • Looking for a Senior Product Marketing Manager to help tell compelling stories to new markets
  • Lead position in marketing outside of the U.S.
  • Aim to develop core messaging and go-to-market propositions to grow sales revenue across EMEA
  • Define the demand generation tactics and channels to be executed
  • SaaS-based product
  • Support in scoping out the owned media channels (email, social and web platforms) for the EMEA region

The Role: This Senior Product Marketing Manager role is an excellent opportunity for a product marketing specialist to take the strategic lead in EMEA for this established and successful American business. The aim of the business is to continue their momentum and growth across the UK and EMEA markets. The role holder will be required to develop go-to-market propositions, to develop new sales opportunities and to help move existing opportunities through the sales funnel. You will be tasked with competitor analysis, understanding the customer needs, developing the messaging, demand generation tactics and sales support tools to help drive revenue for the business. Part of the role is to decide whether to follow the 40 strong U.S. marketing department and bring in Marketo and Salesforce to support in executing the demand generation tactics for the global markets. The successful candidate will be able to take a complex product offering and deliver clear, concise and compelling storytelling to take to market.

Responsibilities for the position of Senior Product Marketing Manager:

  • Define the product marketing strategy
  • Work with the in-country sales teams to become an expert in the customer
  • Deep understanding of competitors
  • Create messaging and go-to-market propositions for the regional sales teams
  • Support in product launches
  • Define the demand generation tactics and marketing channels needed to achieve company goals
  • Communicate with the sales team and create collateral, support kits and presentations
  • Scope potential new marketing technology - automation, CRM and web platforms to support business needs
  • Work with marketers based in Amsterdam and the U.S to help in executing marketing plans


  • Highly educated with an unrivalled drive to succeed
  • Have strong product marketing experience
  • Experience of understanding customers and developing go-to-market propositions
  • Ability to interact and manage expectations of sales teams to make sure you are pulling together in the same direction
  • Ideally taken a U.S. product to market across EMEA
  • Strong commercial background and understanding of demand generation principles
  • Ability to report to all level of stakeholders
  • One or more languages - Italian, Spanish, German and French

The Company: Established business that has been around for over 20 years. During that time the core products of the business have changed with the market need. New product launches in the SaaS and technology space have catapulted this business forward. With a $350million+ turnover, this American business has launched globally and is looking for this key hire to lead the product marketing function. This is an exciting time to join this business and gives huge opportunity to the individual coming in.

The Package for Senior Product Marketing Manager:

  • Salary: £75,000-100,000
  • Commission structure/options
  • Company benefits

Location: The position of Senior Product Marketing Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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