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10 months ago
BMS Performance
Salary: £70000.00 - £85000.00 per annum + profit share
Location: City
Job type: Permanent
Business sector: B2B
Contact: BMS
Sector: IT, Marketing, B2B, Information Technology, Marketing & PR
Category: Product Marketing Jobs
  • Privately owned, successful, global business with headquarters in Switzerland
  • Senior Product Marketing Manager role based in the London office
  • Lead marketing for the UK business
  • International stakeholder management (Product, Marketing, Events, Agencies)
  • Define and lead the product marketing and demand generation strategy
  • Create content and go-to-market propositions for multiple vertical and target personas
  • Define the demand generation tactics and channels to be executed

The Role: The Senior Product Marketing Manager role is a new opportunity within the London office of this global technology solutions provider. The role objective is to define and take strategic lead for product marketing and wider demand generation for the UK region. The role will also support the wider marketing team across EMEA. The successful candidate will have worked in a similar product marketing role within a technology/SaaS provider, ideally with EMEA experience. The Senior Product Marketing Manager will work with the product team in Switzerland to understand and build 'typical' personas. With the client personas built the Senior Product Marketing Manager will be responsible for developing the go-to-market propositions, the creation of sales content decks and defining the demand generation tactics to support new business sales and retention of existing business. The role holder will be able to take a complex product offering and deliver clear, concise and compelling storytelling to take to market.

Responsibilities for the position of Senior Product Marketing Manager:

  • Define the product marketing strategy
  • Become an expert in who the customers are and what their needs are
  • Deep understanding of competitors
  • Create messaging and go-to-market propositions for the regional sales teams
  • Support in product launches
  • Define the demand generation tactics and marketing channels needed to achieve company goals
  • Communicate with the sales team and create collateral, support kits and presentations
  • Work with marketers based in Switzerland and external agencies to help in executing marketing plans

To be considered for this role you must have:

  • Highly educated with an unrivalled drive to succeed
  • Be able to take technical products and create clear messaging
  • Be commercial and have worked closely with sales teams
  • Have strong product marketing experience
  • Experience of understanding customers and developing go-to-market propositions
  • Strong commercial background and understanding of demand generation principles
  • Ability to report to all level of stakeholders

The Company: Privately owned business with headquarters in Switzerland. This established business with over 800 employees that has been around for over 40 years. The core of what they do is bespoke software solutions that support business change, be that Digital Transformation or the Internet of Things for example. This is a new role based out of the London office that has been created to support the UK and wider EMEA team. It is an exciting time to join this business and gives huge opportunity to the individual coming in.

The Package for Senior Product Marketing Manager:

  • Salary: £70,000-85,000
  • Profit share
  • Company benefits

Location: The position of Senior Product Marketing Manager is based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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