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14 days ago
Better Placed - Marketing People
Salary: £70000 - £75000 per annum + benefits
Location: London
Job type: Contract
Business sector: B2B
Contact: Lucy Butterfield
Sector: Marketing
Category: Campaign Management Jobs

Senior Proposition Marketing Manager - Open Platform

(1 year fixed term contract)

£75,000 per annum

My client, a leading global business in the B2B data, intelligence and information services space, is currently recruiting for a Senior Proposition Marketing Manager, to work within their open platform part of the business.

This is a newly created role, as part of a major investment in marketing to leverage further growth.

Role purpose:

-Contributing significantly to delivering business objectives by executing on the Open Platform marketing plan.

-This is a highly collaborative role, working closely with product, brand, sales, central marketing and across all business segments.

Key tasks:

-Implementing and measuring all Open Platform marketing activities in support of overall platform business objectives.

-Leveraging the expertise of a global virtual team to execute against these marketing plans.

-Ensuring the coordination of all marketing activities.

-Managing the analysis of all customer and market data, providing key insights back to the business.

-Gaining commitment and guiding proposition and end user messaging, ensuring it is compelling, differentiated and supported by evidence.

-Ensuring all marketing program deliverables demonstrate value and ROI and meet customer requirements and quality standards.

-Contributing to creation of consistent tone of voice, messaging and positioning for the platform capabilities and its use through all sales and marketing channels.

Desired skills and experience:

-Experience of working in a global matrix environment.

-Proven experience in running successful, multi-channel B2B marketing campaigns.

-Experience in marketing to the global B2B financial services industry.

-Ideally you will have a professional marketing qualification or marketing related degree.

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