Senior Proposition Marketing Manager - Open Platform
(1 year fixed term contract)
£75,000 per annum
My client, a leading global business in the B2B data, intelligence and information services space, is currently recruiting for a Senior Proposition Marketing Manager, to work within their open platform part of the business.
This is a newly created role, as part of a major investment in marketing to leverage further growth.
-Contributing significantly to delivering business objectives by executing on the Open Platform marketing plan.
-This is a highly collaborative role, working closely with product, brand, sales, central marketing and across all business segments.
-Implementing and measuring all Open Platform marketing activities in support of overall platform business objectives.
-Leveraging the expertise of a global virtual team to execute against these marketing plans.
-Ensuring the coordination of all marketing activities.
-Managing the analysis of all customer and market data, providing key insights back to the business.
-Gaining commitment and guiding proposition and end user messaging, ensuring it is compelling, differentiated and supported by evidence.
-Ensuring all marketing program deliverables demonstrate value and ROI and meet customer requirements and quality standards.
-Contributing to creation of consistent tone of voice, messaging and positioning for the platform capabilities and its use through all sales and marketing channels.
Desired skills and experience:
-Experience of working in a global matrix environment.
-Proven experience in running successful, multi-channel B2B marketing campaigns.
-Experience in marketing to the global B2B financial services industry.
-Ideally you will have a professional marketing qualification or marketing related degree.