Job Ad Worksheet
The Role: The Commercial Content Marketing Manager will be responsible for coordinating all the requests for editorial & analytical content in support of marketing programs, campaigns and events. They will be responsible for coordinating the amplification of Showcase Content and tracking its impact on both prospect and customer journeys to help aid a data-driven understanding of what content works at which stages.
Support commercial content strategy development within S&P Global Platts
Liaison with S&P Global regarding Corporate Content Strategy
Liaison with S&P Global Platts Editorial Content team regarding Showcase Content calendar
Produce and manage creative briefs, working cross functionally to gather the information needed to optimize associated asset creation, performance and measurement
Help match industry trends, audience and content with content vehicle e.g. video, podcast, white paper, infographic etc
Work with marketing teams on how to create multiple content pieces to support hot topics and reuse over the various different channels (turkey slices)
Provide assistance on content development such as video scripts and storyboarding
Collaborate with graphic designers to build asset visuals and interactive assets
Manage content lifecycle workflow for assigned content types from creation through approvals, editing, publishing/activation, measurement, curation and maintenance
Work with digital team to contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword prioritization based on input from key stakeholders
Provide and report on content measurement using a combination of Web analytic tools, marketing automation, content management systems and social media management tools
Make recommendations for optimizing content, processes and activation channel choices based on analysis
Map how, where and what content plays a role in the buyer & customer journey using
The Impact: The Content Marketer will work across Marketing & Conferences to support content amplification and best use of content across programs, campaigns and events. They will enable Showcase Content to be amplified across the globe to relevant audiences to drive awareness, education and revenue.
The Career Opportunity: This role sits within Marketing but operates across a number of departments across the company, and at a Corporate level. Their stakeholder map will focus heavily on the Editorial Content & Analytics groups and will involve working with people across EMEA, Asia and the Americas and will involve travel to those regions.
The Team / The Business: The individual will be joining the Digital Demand Center team, which is part of the Global Marketing & Conferences department. This team helps set the standard for understanding the global buyer and customer journey, so that Platts can deliver a great customer and brand experience in support of business objectives, revenue goals, customer retention, product evolution and content
amplification. Proactively collaborating with the wider business, the Demand Center is able to deliver the right message, with the right content, at the right time, to the right people - demonstrating the relevance and value of Platts to generate revenue.
5+ year's experience in Content Marketing
Strong data analysis capabilities – ability to pull and analyze data, turn into actionable insights and present to non-data specialists
This individual should have, or possess the ability to, build strong relationships across the organization and demonstrate effective negotiation and influencing skills
Highly collaborative with the ability to interface professionally with internal clients; asking appropriate questions to elicit information to interpret and synthesize information to drive Commercial alignment and growth
Experience in a global role
Achievement/goal-orientated, collaborative, customer-focused, detailed, persistent, active listening, resourceful, influencer, can-do attitude
Strong project management, planning and organizational skills with attention to detail and the ability to take the initiative and deliver against goals is crucial
Strong written and oral communication skills
Proficient in Eloqua/Marketo, Google Analytics & AdWords, Salesforce, Excel and Tableau, Social Media tools, as well as CMS tools, such as Crownpeak