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21 days ago
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Trade Marketing Manager


Better Placed - Marketing People
Salary: Negotiable
Location: Lancashire, Blackburn
Job type: Permanent
Business sector: B2C
Contact: Leanne Wallworth
Sector: Marketing, FMCG, B2C, Marketing & PR
Category: Brand Management Jobs, Trade Marketing Jobs, Marketing Manager
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Our client is a branded consumer goods business with an instantly recognisable brand.

As Trade Marketing Manager you will provide dedicated marketing support to selected retail accounts. You will help to plan and implement an integrated marketing programme in conjunction with the lead national account manager. You will also work closely with the retailers marketing teams in order to build a positive and proactive relationship to help drive brand awareness and sales growth.

Key responsibilities:

  • Coordination of marketing plans across all brands. Your key objective will be to drive brand awareness and sales opportunities across the relevant sales channels (off the page, in store, on line etc)
  • Implementation of marketing activity across all brands. You will be responsible for ensuring all marketing plans are delivered in a professional and efficient manner, to time and to budget.
  • Campaign management. You will project manage specific campaigns to drive sales opportunities. Dependent on the channel, this will include a mix of activities in store, on line and via data/ CRM channels.
  • Coordination of photography for all brands. Where appropriate you will coordinate photography and digital assets for catalogues and on line activities.
  • Planning and coordination of digital plans (including retailer specific brand shops) across all brands.
  • Measurement and analysis of marketing plans

You will be a high calibre customer marketing professional with experience of delivering online, offline and in store marketing campaigns.

Our client is a branded consumer goods business with an instantly recognisable brand.

As Trade Marketing Manager you will provide dedicated marketing support to selected retail accounts. You will help to plan and implement an integrated marketing programme in conjunction with the lead national account manager. You will also work closely with the retailers marketing teams in order to build a positive and proactive relationship to help drive brand awareness and sales growth.

Key responsibilities:

  • Coordination of marketing plans across all brands. Your key objective will be to drive brand awareness and sales opportunities across the relevant sales channels (off the page, in store, on line etc)
  • Implementation of marketing activity across all brands. You will be responsible for ensuring all marketing plans are delivered in a professional and efficient manner, to time and to budget.
  • Campaign management. You will project manage specific campaigns to drive sales opportunities. Dependent on the channel, this will include a mix of activities in store, on line and via data/ CRM channels.
  • Coordination of photography for all brands. Where appropriate you will coordinate photography and digital assets for catalogues and on line activities.
  • Planning and coordination of digital plans (including retailer specific brand shops) across all brands.
  • Measurement and analysis of marketing plans

You will be a high calibre customer marketing professional with experience of delivering online, offline and in store marketing campaigns.

Apply

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