6 months ago
Elevation Marketing are currently recruiting a TV & ATL Marketing Campaign Specialist to join a consumer organisation in East Yorkshire.
In this role you will be responsible for:
*Translating the acquisition marketing strategy into ATL marketing activity to deliver sales volumes
*End to end management of the ATL marketing campaign process from brief writing into post campaign evaluation and performance analysis.
*Own and manage relationships with media agencies to deliver first class creative and writing excellent briefs
*Ensure that BTL and ATL acquisition campaigns are aligned & set up where reasonable to promote quality and mix
*Own, develop and manage campaign plans against business objectives, delivering response / awareness rates within budget
*Track and analyse channel campaign performance of acquisition plans against budget, and implement appropriate corrective measures if required with the Channels
*Take ownership of providing call & traffic forecasts for the campaigns delivered and taking accountability for the response rates and sales delivered on the back of the campaign
*Work with the Insights Manager to agree a targeted segmentation strategy approach where applicable to maximise response rates & attract customers
Elevation Marketing would be keen to speak with candidates with the following skills and experiences:
*Recent relevant experience of Marketing in a fast paced environment with extensive experience of ATL, media planning / buying.
*Experience of owning and managing media agency relationships
*Strong project management skills
*Strong analytical skills
*Excellent commercial acumen and numerical ability with a proven track record of delivering results
*Accountability for end to end marketing campaign management
Elevation Marketing is a specialist division of Elevation Recruitment focusing on marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.
*Marketing Jobs or Marketing Recruitment
Due to high volume applications, if you have not heard from one of our consultants within 14 days you have not been successful at this time.