Job Title

 
within 15 miles of within 30 miles of within 50 miles of within 100 miles of

Location/UK P'code

Disciplines All disciplines Advertising Affiliate Marketing Branding Category Management Channel Marketing Communications Design Digital Direct Marketing Ecommerce Events Field Marketing Freelance Marketing Graduate Market Analyst Market Research Marketing Media Product Development Product Marketing Public Relations Sales Promotion Sponsorship Sports

Job sectors All sectors Agency Automotive Aviation B2B B2C Banking Business Services Charity FMCG Fashion Finance Healthcare IT Industrial Industry Internet Legal Leisure Manufacturing Media Medical New Media Online Pharmaceutical Professional Public Sector Retail Scientific Social Media Telecoms Travel Utilities

	This job expired on 23/11/2010 Browse Marketing jobs by Region Marketing jobs in London Browse Marketing jobs by Discipline Agency Direct marketing jobs Couldn't find the job you're looking for? More jobs like this... Account Director Posted by Stopgap Group on 25th Jan 2012 Senior Account Director Posted by Jobsworth on 8th Feb 2012 Integrated Senior Account Manager / Director Posted by Rubicon People on 20th Jan 2012 Jobs By Email Sign up now to get jobs sent to your Inbox...

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Job details

Salary band £50k - £60k Salary details up to £60K + bens Location London Job type Permanent Company Jobsworth Contact unknown Job sectors Agency Job disciplines Direct Marketing Employment Type All Posted 26/10/2010 Expires 23/11/2010

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Job Description

Great opportunity for a data and media savvy Account Director to join leading independent marketing agency and manage a portfolio of key accounts.

Primary role for the Account Director is to take responsibilty for developing and maintaining successful client relationships through service and delivery of insight led on and offline marketing campaign, that exceed client expectations.

Key duties:-
Build and maintain excellent relationships with all internal and external stakeholders.
Fully understand client objectives, targets and budgets and deliver against these
Challenge/influence client briefs and offer solutions to develop business direction
Develop existing business by seeking out opportunities within allocated accounts to enhance profitability
Manage strategic direction of all allocated accounts
Provide effective client communication, including regular meetings and presentations of plans, taking client calls/e-mails, advising on marketing solutions and strategic direction, taking briefs, dealing with queries both internally and externally.
Rationalise and present strategic direction across all accounts
Manage research, planning, execution and evaluation of campaigns across all media channels (digital, direct mail, door to door, press, radio, outdoor, TV, etc).
Liaising with colleagues across the business, including analytics and operational teams to ensure successful planning and implementation of all campaigns.
Lead account teams to deliver against client objectives
Maintain a high level of knowledge with regards specific media channels, industry research tools, the macro media/marketing industry and specific client industries (e.g. insurance).

Key skills:-
Of primary importance is a deep knowledge in insight driven strategies for customer acquisition and retention - profiling, modelling, segmentation, cross sell, up sell, churn, market sizing, cold and warm integration/database recommendations