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	This job expired on 29/03/2012 Browse Marketing jobs by Region Marketing jobs in London Browse Marketing jobs by Discipline B2B B2C Media/New Media Social Media Online/Internet Advertising jobs Advertising marketing jobs Direct marketing jobs Marketing and Sales jobs Brand Management Jobs Digital marketing jobs Online Marketing Jobs Couldn't find the job you're looking for? More jobs like this... Marketing Executive - Interactive Events Posted by BMS Marketing Specialists LLP on 8th May 2012 Jobs By Email Sign up now to get jobs sent to your Inbox...

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Job details

Salary band Any Salary details Competitive Salary and benefit Location London Job type Any Company LeapUK Contact unknown Job sectors B2B, B2C, Media/New Media, Social Media, Online/Internet Job disciplines Advertising, Direct Marketing, Marketing, Branding, Digital Employment Type All Posted 01/03/2012 Expires 29/03/2012

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Job Description

Subscriptions Marketing Executive
London
Excellent salary and benefits

Our client is a leading newspaper publisher with fantastic brands and a strategy to attract passionate, loyal and valuable customers.  Following a restructure of the marketing department our client is looking for a dynamic and enthusiastic Subscriptions Marketing Executive.

Key accountabilities of the role:

To manage the operational delivery of engagement programs, customer campaigns and direct marketing execution, so that mutually valuable relationships with direct consumers are built and sustained.

To deliver outstanding performance in customer engagement and retention that ultimately delivers increased customer lifetime value and profitability.

Ensure that multi-channel, integrated campaigns are produced, prioritised and implemented effectively.

Manage retention plans for anonymous print customers, known casual customers and acquired product and subscription customers.

Deliver the targeted improvements in subscriber retention.

Work with Customer Planning to develop and embed a customer lifecycle management approach to retention.

Key Requirements:

Proven experience of managing complex stakeholder environments and revenue models.

Thorough understanding of tools and techniques used in integrated marketing communications, direct response and analysis programmes.

Thorough understanding of best practice in retention management, testing and rollout strategies.

Ability to translate customer lifecycle events into creative execution produced by internal and external agencies.