Marketing Jobs in West Yorkshire
Marketing Jobs in Central/West End
| Salary | £15 - £18 per hour |
|---|---|
| Location | Berkshire |
| Job type | Temporary |
| Company | Hays Sales & Marketing |
| Contact | Kerri Kane |
| Job sectors | B2B, IT |
| Job disciplines | Direct Marketing, Public Relations, Communications, Events |
| Employment Type | Employer |
| Posted | 31st Jul 2008 |
| Expires | 28th Aug 2008 |
My client a market leader in software management seeks a European Marketing Manager (EMM) to provide maternity cover for a minimum of 7 months on a full-time or part-time basis to start in mid-September 2008.
Job Specification:
Core responsibilities include Event and Campaign Management, Planning and Budgeting and Measurement of Results. If taken full-time, the role will also cover management of our three PR agencies and overseeing the development and production of new marketing collateral.
Planning & Budgeting:
The EMM will be responsible for contributing to the company's marketing plans by:
- Developing and contributing to the company's mid-term marketing plans (6 months out and beyond)
- Conducting primary research and provide recommendations on the specific mix of campaigns to be implemented in the short-term marketing plans (3 to 6 months out)
- Prepare and maintain budgets and cost justification for all relevant projects
Event Management:
The EMM will plan and manage the company's participation in, and subsequent follow-up to, trade shows, conferences and web events around Europe.
- Research, recommend and define the company's presence at events to meet its strategic marketing objectives
- Direct and work with the European Marketing Assistant to ensure the best possible presence for the company at these events
- Ensure the optimum level of lead and awareness generation for the company
- Implementing complementary telemarketing as needed to increase attendance at company events or qualifying sales leads
- Ensuring sales leads are quickly allocated and followed-up
Campaign Management & Measurement:
The EMM will be responsible for project managing each campaign and then measuring the results that the company has achieved.
- Planning of insertions of print and on-line advertising across the year
- Ensuring the quality of the suppliers' products are as the company has been promised
- Presenting click-through and response rates for online ads and newsletters
Person Specification
- Educated to degree level or equivalent
- Demonstrable Marketing experience within a similar environment (i.e. IT context; either in a vendor, OEM, reseller or solutions provider environment)
- Good copywriting skills
- Online marketing skills
- Experience with press and media relations in advantageous but not essential
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