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Job posted by RML View more jobs from RML

Job details

Salary band Any Salary details Up to £100,000 package Location East Midlands, London, West Midlands, North West, South East Job type Permanent Company RML Contact unknown Job sectors B2B, B2C Job disciplines Direct Marketing, Marketing, Affiliate Marketing Employment Type All Posted 06/08/2010 Expires 03/09/2010

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Job Description

Email Product Marketing Director

  

Up to £100,000 package

  

Flexible location within the UK.

Our client is a global provider of marketing technology. Their analytics led marketing suite provides a powerful platform on which integrated online and offline activities can be delivered. Solutions include email, content management, Social Media Monitoring, marketing database, campaign management, analysis and reporting. 

Reporting to the VP of Product Marketing, you'll develop and implement the business plan for Email Marketing products. This will involve planning (to achieve product annual revenue goals), presenting products to the marketplace and managing the inbound flow of information to guide product planning and development.

What you'll be doing

  

• Developing content to communicate product vision and capabilities internally and externally
• Acting as a subject matter expert to support the sales team - providing advice and feedback
• Researching & preparing in-depth analyses of the competition
• Shaping the product roadmap via customer requirement analysis and internal recommendation
• Working with Product Management and Marketing to plan and execute launches for new and updated products
• Preparing scripts and related materials for the effective demonstration of technology, including self service, automated and live demos
• Identifying ways in which products can be differentiated to deliver business value via Customer Engagement Solutions

The experience you'll need

  

• Experience in the Email Marketing technology space, or as a practicing marketer with experience leveraging Email Marketing, campaign management, social media and related technologies
• Outstanding written and verbal communications skills, and the ability to articulate technical concepts to a variety of audiences
• Experience with business-to-business product marketing

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