The Director of Strategic Marketing is responsible for overall marketing efforts for and will lead the strategic planning process which includes identifying high-opportunity markets, adjacencies, and/or segments and assist in planning for the organisation's market entree and success. This requires a thorough assessment of customer and market requirements, new and existing technologies, current strategies, branding and/or licensing opportunities. This individual must be able to analyse long-term market trends, customer needs, and competitive strategies in order to develop a business strategy that ensures the business's long-term success. The position involves strong interaction with external customers, LoBs, technology, business development for M&A pipeline management and other strategic marketing leaders.
The Director of Strategic Marketing will work closely with the business leadership to help define and drive the business/region's agenda. Additionally, the individual will collaborate and support functional leaders such R&D, sales, etc. and their teams to execute on their business plans. The individual will manage operation marketing resources in both customer-facing and product marketing roles.
The individual is also responsible for driving marketing excellence within the business. Successful candidates must have "hands on" experience in the following areas:
*Develop and drive execution of high impact strategies
*See trends and big picture, and link them to business strategy
*Align functional strategies with business strategy for implementation
*Understanding of microeconomics and financial concepts and link them to business strategy
*Research and Analysis: Design and executes impactful market research studies; drives to conclusions and actionable recommendations to the business
*Strategy and planning: Integrate inputs (market, customer, competitor, macro trends, technology, financial, etc) to develop distinctive strategic options with outstanding financial outcomes
*Product Management: be the owner of the product lifecycle and roadmap within the division. Investigate, select and develop products.Liaise with senior management to prioritise programmes.
*Value Management: Design VOC (voice of customer), understand segmentation; target value propositions to customer segments; develop go to market strategies
*Brand Management: Understands via research and experience, value of brand to customers; position brand vs. competition.
*Channel Management: Understands channel economics and dynamics; demand planning
*Strategic and Transactional Pricing
Qualifications:
*Bachelor's degree in business, marketing, or other engineering required; MBA strongly preferred
*Extensive experience in a premier business to business marketing organization or top tier management consulting firm
*Track record of successfully leading marketing, strategic planning and growth initiatives and the ability to present and influence decision making at the highest levels of management
*Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively in a matrix environment
*Track record of successfully collaborating across functions, building consensus and driving change
*Strong written & oral communication skills in English; additional language skills preferred.
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.
This job expired on 13/02/2012
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