The purpose of the Marketing Executive is to take responsibility for a defined market and product and implement a marketing plan to deliver key business objectives.
You will:
Develop an in depth understanding of the market and our customers
Define and deliver through internal and external teams, a plan to meet revenue and margin targets
Implement activity including direct mail, email, web, PR, advertising, social media and other channels
Understand the wider context and requirements of each business unit
Be accountable for delivering activity on time and on budget
Analyse and respond to competitor activity
For this role you will need:
at least 3 years marketing experience
Strong attention to detail
Good time management/prioritisation skills
Knowledge or experience of the eduction sector would be advantageous but not essential!
This job expired on 02/03/2012
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