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Job Description

My client is looking to recruit a Marketing Co-ordinator who has experience in managing email marketing campaigns. Ideally you will have knowledge of database management & segmentation, creating email templates and producing copy for campaign literature, managing campaign statistics & analysing results and improving campaign effectiveness. You will take responsibility for managing the whole campaign process for all direct marketing activities (online) and work closely with the website manager to evaluate click-through & sales conversion rates.

 

It is important that you have gained experience in eMarketing, although this can have formed part of your current role rather than 100% focus. This role will offer you the opportunity to specialise in email & web marketing so you should be keen to develop new skills and keep abreast of new technologies.

 

Educated to degree level in a marketing/business related subject, and/or IDM/CIM qualified, you will have solid experience in direct B2B marketing with recent experience in email DM campaigns. Additional skills in customer retention/loyalty strategies would be advantageous, as well as strong analytical skills & a motivated & enthusiastic approach.

 

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