Head of CRM & Data Monetization Leading Consumer Media Company London
Our client is one of the worlds leading consumer media companies. A customer centric company focused on delivering outstanding branded content across multiple platforms, they are looking to recruit a Head of CRM & Data Monetization. The role will be to ensure that the use of customer data sits at the heart of the business. Core responsibility will be to ensure that all data sources, processes and uses are used within a legal framework and support the wider company business objectives. You will lead work with the legal, digital and consumer sales & marketing teams in the pursuit of well managed legal data collection and revenue opportunities.
Key responsibilities * Champion the use of data and drive through the change management needed within the business to ensure the company buys into the full potential of the database. * Work alongside the Head of Database Marketing to ensure that the architecture of the database matches the needs of the commercial arm of the business and that processes are efficient across the business * To influence the data strategy and ensure there is constant improvement within data planning and processes, and that data housekeeping is best in class. * Work with the legal & digital teams to ensure that the company and their suppliers are working with legal and proper use of data at all times * Be the link with the advertising teams and help develop rate cards that drive revenues for the data sales proposition. * Create clear communication paths between local publishing teams and the central marketing department on the flow of data around the business * Understand the Customer Lifetime Value Strategy and create data processes to support the drive towards a new third revenue stream, increased customer loyalty and profitability.
Skills and Experience * Significant CRM data and database experience from a media environment. * Track record of monetizing data and hitting commercial targets. * Excellent influencing and persuasion skills and experience at working in a matrix structure influencing peer departments and senior executives. * Strong people management skills. * Excellent project management skills. * Strong analytical skills and ability to retain and convey detailed information
This job expired on 26/03/2012
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