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| Salary | up to £32k plus great benefits |
|---|---|
| Location | London |
| Job type | Permanent |
| Company | London Business School |
| Contact | Recruitment |
| Job sectors | Public Sector, B2B, B2C |
| Job disciplines | Direct Marketing, Market Research, Marketing, Public Relations, Communications |
| Employment Type | All |
| Posted | 7th Aug 2008 |
| Expires | 4th Sep 2008 |
Marketing Executive, London Business School
MBA Programme
Closing Date: 20 August 2008
The position
This role will help to develop and implement communications and integrated marketing campaigns on different targeted initiatives. Responsibilities will include:-
• Devising and carrying out internal market research with Students and Alumni to help with positioning, targeting and choice of marketing mix.
• Attend selected UK & international MBA promotional events
• Develop marketing presentations for use in UK and international promotional events
• Working with the Marketing Manager and external agencies on market research projects
• Timely production of well positioned promotional materials including –
• Selecting design and print providers
• Copywriting, editing and proofreading
• Use of Email Reaction email software to produce targeted promotional emails and newsletters
• Contribution to website content
• Contribution to management of Student Blog
• Contribution to management of Online events
The School
London Business School is a leader in management education, consistently ranked among the top-ten business schools in the world. Our purpose is to develop break-through insights and successful leaders that have a positive impact on business around the world. The School is diverse – our students, alumni, clients, faculty and staff hail from 124 countries.
The department
The MBA Office is responsible for the design, delivery and development of the MBA; its marketing, selection and admission of students. The department has over 30 people who are grouped in two main teams: Marketing & Admissions and Programme Management. The MBA has revenue targets of c£16million per year and recruits c375 students annually. Classes are made up of 50+ nationalities, typically selected from 2000+ applicants, from 90+ countries. The office is a busy and demanding place to work. While team working is the norm, all members of the office are also encouraged and expected to take the lead in their areas of responsibility and to contribute elsewhere in the office and school as appropriate.
The individual
The successful candidate will be a graduate with relevant work experience in a professional services environment and desirably, a marketing qualification such as CIM / IDM. You will be a team player with excellent communication and presentation skills and the ability to prioritise and meet demanding deadlines. Some travel will be involved, as you will be required to make presentations at overseas events to prospective students and companies
Benefits
London Business School offers its staff a wide range of professional development opportunities. Other benefits include generous holiday entitlement, season ticket loan, contributory final salary pension scheme and on-site swimming pool, sauna and gym. For a full list of benefits, please visit our website.
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