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![]() | Job posted by 2nd City Resourcing |
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My client is an international leading provider within their industry sector, they require a Market Research Manager to further strengthen their marketing team.
The Market Research Manager will sit in their UK location providing maximum insight and impact through the successful leadership and implementation of all research programmes. To implement and manage an effective approach to market and competitor intelligence. Ensuring that all relevant information is captured, maintained and communicated effectively. Identify and evaluate market opportunities for all key brands through market research and analysis.
You will be responsible for development of the annual research plan working in conjunction with the Marketing strategy for the UK. To oversee and manage all customer, employee and multiple market research projects.
To analyse, interpret and report competitor activities, strategies and other competitor information to key decision makers. Respond professionally and efficiently to requests for competitor intelligence.
Understand developments within the industry, analyse trends, identify threats and opportunities that will impact the business in the future.
An understanding of customer segmentation, targeting and profiling in order to enhance the productivity of the brand's marketing activity.
This opportunity requires a strong background in Market Research and analysis. Experience of multiple projects ideally sought from a B2B environment would be an advantage.
A confident individual with the ability to communicate effectively and build commercial relationships at all levels. You will have a strong customer focus combined with commercial awareness.
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