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Job Description

Opportunity in marketing analysis with this nationally renowned West Midlands based provider of major events, exhibitions, entertainment and leisure pursuits.

A new position within the recently created Customer Insight team, you will be supporting the Director of Insight in the delivery of customer analysis and insight, driving marketing initiatives and revenue opportunities.

Key Responsibilities:

• Collaborate with the Head of Insight on all insight projects to provide the Group with valuable data on which to make critical business decisions
• Extract and manipulate relevant data and in a format suitable for analysis to provide insight into customers and their preferences
• Perform customer profiling across different segments
• Present and explain the results to key stakeholders on the data collected
• Develop an actionable marketing campaign from analysis results based on accurate and relevant information, also review successes to provide continuous feedback and analysis
• Use knowledge of data exploration techniques to understand the raw data, including anomalies and limitations
• Undertake regression modelling for building predictive models for business use

Presently working in data analysis (ideally in an Alterian or SQL environment), you will have a demonstrable track record in statistical analysis and modelling.

This is the opportunity to help build a first class analytics function whilst enjoying a great work culture in an organisation that provides excellent career prospects.

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