.Responsible for providing expert insight into market conditions and customer behaviour to support the development of medium and long term strategies by product and distribution channel.
You will ensure that insight data and research is readily available and to the highest quality to enable management decision-making.
Also responsible for commissioning market research and managing Sales and Marketing Planning budget.
Key Responsibilities1. Conduct diagnosis of key market and customer drivers to develop medium and long term strategies by product and distribution channel through market attractiveness and business position assessment.
2. Use marketing disciplines to deliver effective data/trend/market analysis and forecasting, profiling, segmentation and scenario planning, and effectively translate into meaningful commercial decision making and business plans.
3. Support the Planning budget ensuring a commercial focus in its management and support the Head of Department in the process of Business Planning, ensuring accurate plans are set and managed against budget including variance reporting.
4. Effectively assess commercial opportunities and market dynamics to optimise business performance, shape business planning and proposition development.
5. Consistently monitor and review the business objectives providing a benchmark view of performance against successful players in the market.
6. Review the strategic movements of key competitors (including forecasting) in channel and customer segments, recommending counter-actions where competitive advantage is being lost and present key findings.
7. Filter market intelligence (ad hoc and regular) to the management team as agreed creating a consistent robust flow of insights to agreed stakeholders. Propose actionable plans to gain competitive advantage and fulfil customer and business needs.
8. Identify strategic changes in consumer behaviours and activities, detailing its impact on product proposition and channel development.
9. Manage third party supplier relationships e.g. Defaqto, Mintel and Datamonitor, creating a central area of insight to bring together and interpret sources of customer and market insight to identify opportunities in line with business strategy. Ensure all 3rd party supplier contracts adhere to group policy.
10. Identify and develop best practices for working with market insights both internally and externally, managing the group interface into GI.
11. Support BAU or ad hoc insight requests to feed into business papers and management decisions.
12. Lead, manage and develop staff at all levels via the Performance Management Framework and development processes, to ensure they are competent in their roles and fulfil regulatory requirements, to maximise their potential and their contribution to the business.
13. Flexible in approach and ability to take on new concepts easily and contribute to business plans where needed. Highly professional with proven ability to share technical knowledge and expertise with others and adapt communication style to different audience needs.
Skills, Knowledge and Experience required
1. Market Insights and Planning Significant experience in market insights or strategic analytical role
2. Analysis Proven Market Insight/Analysis experience
3. Commercial Focus
4. Product Knowledge Awareness of the product range including features and benefits and an understanding of market objectives.
5. Communication & Influencing Highly professional
6. Delivery & Improving Continuously review external market to recommend necessary changes to product and channel propositions.
7. Qualifications Educated to degree level or equivalent (Marketing related preferable) and holds or is working towards a recognised CIM Marketing qualification. Specific Experience Minimum of 3 years experience in market insights or strategic analytical role.
Please note you will receive an automated response advising you that we have received your CV.
Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.
This job expired on 15/02/2012
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