A couple of new roles have arisen within a telecoms company in London, looking to appoint two B2B Digital Channel Managers to their Online and Digital Marketing function.
You will be part of a large team of circa 75 people who cover all online and digital channels, across all products and services to both business and consumer markets.
These positions will interface with the commercial functions and product teams, listening to them, their ideas around taking propositions to market to drive customer acquisition and update. You will then guide and advise them of the different digital channels available and what the most appropriate channels and course of action to take to reach their intended markets, which can be sole traders right up to major corporate and public sector organisations.
You will also look at what the differing demands of the various B2B audiences are, as they may have differing needs around the types and format of information they want, of which appropriate channels and how it should be displayed. This can include information around account management, tariff changes, etc. both through online and other digital media channels.
These positions have been released during a period of re-vitalisation within the business. This function has been performing well and overall the division is growing to meet business demands. Future career development opportunities are good too, you will have a personal development plan which will enable you to bring your personal and career goals into focus. So you understand what you need to achieve to get your career to the next level.
Ideally, the client is looking for candidates to come from agency side who want to tranistion into a client operation. But you must have worked with big name, blue-chip clients, producing digital marketing solutions aimed at B2B audiences. They will also entertain candidates from client side operations, but you must have a very solid understanding of the digital eco-system and again have a solid pedigree of leveraging these to best effect with B2B audiences.
Role: Digital Channel Manager
Location: London
Salary: £40,000 to £50,000
Benefits: £5.5k car allowance, good bonus, pension, healthcare, life assurance, etc.
Experience Required:
- Preferably an agency background in digital marketing, although a solid digital background from client side
- Very solid understanding of the digital ecosystem and how to best leverage it for providing marketing to the various audience types. Must not be just limited to online, but also include things like tablets, digital display, micro-sites, email, etc.
- Must have a solid background B2B digital marketing/channels
- Quick turnaround mentality - agile and able to react to business needs quickly
- Have some experience in content management, be it from working with external content providers or providing it yourself.
- Big brand experience, the work you have undertaken has been on behalf of a major brand
- Must have the necessary visas to live and work in the UK
TO APPLY
For further information please contact:
Colin Doree
Principal Consultant - Blue Pelican Marketing
(phone number removed)
(email address removed)
For more vacancies which may suit your needs, please visit us at (web address removed)
About Us
Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies. We pride ourselves on assisting people in locating new positions within dynamic organisations across the UK and Europe. So if you are looking for a new challenge and a career move which will raise you to the next level, get in touch, it could be the most fruitful communication you make today!
This job expired on 16/02/2012
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