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	This job expired on 26/03/2012 Browse Marketing jobs by Region Marketing jobs in London Browse Marketing jobs by Discipline B2B Marketing and Sales jobs Couldn't find the job you're looking for? More jobs like this... Global Campaign Project Manager Posted by British Airways on 1st May 2012 Media Planner / Buyer Posted by Blayze Unguem on 21st May 2012 Global Relationship Manager - MAGIC CIRCLE Posted by Resources Group on 14th May 2012 Jobs By Email Sign up now to get jobs sent to your Inbox...

Job posted by TheLadders.co.uk View more jobs from TheLadders.co.uk

Job details

Salary band Any Salary details Excellent Package Location London Job type Permanent Company TheLadders.co.uk Contact unknown Job sectors B2B Job disciplines Marketing Employment Type All Posted 27/02/2012 Expires 26/03/2012

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Job Description

The Global Activation Digital Planner will articulate consumer insights to drive communications strategies and programs related to global interactive and digital campaigns and communications.  They will focus on developing points of view as it related to the digital/mobile/web 2.0/social engagement with customers across the various products, services and platforms.  The Global Activation Digital Planner is a digital specialist familiar with all existing and emerging digital channels.

 

KEY RESPONSIBILITIES:

 

·         Speaks for the consumer in digital marketing communications programs.

·         Develops points of view regarding approaches to various digital channels and ways of interaction.

·         Ensures consumer relevance of the brand communication strategy across various digital channels. 

·         Interprets and monitors cultural and social trends relevant to digital interaction.

·         Conducts research that will aid in consumer insight gathering and strategic planning process.

·         Use various data measurement, tracking and optimization tools to develop insights for incorporation into campaign planning and cultural roadmaps.

·         Develop precise recommendations for campaign plans and strategic documents.

 

REQUIRED SKILLS & COMPETENCIES

 

·         A digital native with knowledge of all existing and emerging digital channels.

·         Comprehensive understanding of online strategy, marketing, media concepts and branding.

·         Demonstrated experience in the use of measurement and tracking tools within all digital channels, and incorporating results of these tools into Creative briefs and local cultural roadmaps. 

·         Experience developing brand and creative strategies within Brand websites, SEO/SEM, email campaigns and mobile marketing channels

·         Experience with global businesses, preferably in the telecom and technology fields.

·         Strong client facing skills.

·         Ability to present ideas clearly and concisely.

·         Successful track record managing multiple client assignments.

·         Strong knowledge of primary and secondary research methodology, both qualitative and quantitative.

·         Excellent oral and written communication skills.

·         Straightforward & direct

·         Clear communicator

·         Focus on collaboration and idea sharing

·         Builds to consensus

·         Fair & respectful

·         Active listening

·         Openness towards people and new ideas

·         Pursues personal growth through challenge