Warning: This vacancy expired on 4th Nov 2008.

Job details

Job Description

Fantastic opportunity for a confident and capable PR account manager to work on a leading global brand within an exciting and creative agency environment.

A must-have position for a PR pro who is comfortable with technology, has a hunger for the media and can offer the client true consultation skills.

With second-to-none project management skills, this role will offer the right person the chance to hone their AM skills before making the next step up the career ladder in the near future.
The ability to motivate and nurture top PR talent is also essential in this role as is the boundless levels of zest and gusto required to ensure that our client maintains its top-notch reputation in the industry.

Key parts of the role -

Team Work

* Play an active part in creating a fun, motivating team/company atmosphere
* Give regular and clear feedback to team members on how to maximise results through media pitching and the use of Media reach
* Effectively supervise graduate trainees and consultants to grow in their role
* Assume role of managing/overseeing all major account initiatives that your team are involved in

Strategic Creativity

* Become a valued advisor to your manager, advising them and helping to develop initiatives that will inject creativity into accounts or deal with issues
* Be recognised as a source of innovative ideas and solutions and am often targeted as a valued brain-stormer
* Have a comprehensive understanding of your clients' brands, their market and the marketing industry generally
* Be aware of the best approach to take for all media - including nationals and broadcast
* Start to grow your role as a strategic advisor to clients
* Build plans to take creative projects/ideas from conception to completion
* Take a key role in internal as well as client-facing creative messaging and strategy sessions

Third Party Influence

* Take ultimate responsibility for driving media/analyst relations programmes on accounts
* Develop your internal reputation as a media expert within all sectors including broadcast
* Provide constant coaching to your team to ensure media relations best practice at all times
* Start to proactively build strong relationships with key influencers both within and beyond the media (e.g. analysts)
* Routinely achieve 'media coups' when placing news stories via Media

Reach

* Take the primary role when recruiting third parties for involvement in client campaigns or one-off projects
* Be well versed in the different types of media evaluation that can offer to measure campaign successes

Writing and Presentation

* Coach the team members you manage to improve their writing abilities
* Become an invaluable 'first set of eyes' to check documents before your manager reviews them for final sign-off
* Write first drafts of quarterly review and planning documents to a high standard - with excellent attention to detail
* Present work done and results achieved coherently and persuasively to clients and colleagues
* Confidently own (write and present) parts of new business presentations with flair

New Business Development

* Demonstrate proficiently to clients and prospects how the model can benefit their business
* Grow your skills at networking and generating lead opportunities within client organisations
* Strengthen your network of contacts within client organisations, outside of your direct day-to-day contact

Planning & Delivery

* Manage at several small accounts simultaneously, from planning through to evaluation of results
* Always keep sight of project objectives and results required, and plan and manage your time to deliver them effectively
* Coach your team to develop their time management skills
* Take a leadership role in all client meetings, ensuring that the team prepares all necessary documentation well in advance
* Anticipate problems in advance and take proactive action to stay on track

Client Development

* Demonstrate understanding of the politics within client teams, and shape your client management tactics accordingly
* Consistently put yourself in the client's shoes before suggesting solutions and offering advice
* Always be alert for opportunities to suggest costed project ideas to your manager

Commercial Understanding

* Consider every client meeting as an opportunity to promote initiatives that would be charged for outside of the retainer
* Successfully negotiate more client budget if over-servicing is anticipated
* Use clients' business and approval methods to maximise cash flow
* Be proactive in discussing with clients what makes their organisations commercially successful

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