Our client is is the world's leading provider of software based resources in their field. As a result of substantial growth, they are seeking an ambitious and experienced Head of PR to drive global awareness, differentiation and affinity for the business among the most influential media, thought leaders and decision makers in their market.
The successful candidate will be an excellent stakeholder manager as this role requires working with high level partners to deliver a positive perception of the destination. You will work on an international, national, regional level improving alignment with the regions and local agencies so the business speaks with one voice. An experienced self starter, this person will be confident in their own ability providing support and sharing their experience with the company PR team.
Key role tasks include:
Maximise overall positive PR for the destination and the organization
Expand beyond a press release drive PR strategy to dimensionalize and elevate the brand.
Interpret and analyze company programs and produce tactical action plans accordingly
To work closely with internal and key external partners to devise and implement effective and co-ordinated communications campaigns, including negotiating and making decisions of great importance
Achieve step change improvements in the press release writing style - resulting in sub optimal pick up rates.
Constantly seeking and implementing improvement processes
Head large/ cross functional project teams with responsibilities to include planning, budgeting, people management whilst achieving targets
The successful candidate must have the following
10+ years senior PR experience
Extensive experience of working with the media at all levels and through all channels
Excellent communication and project management skills
Experience of end to end handling of PR campaigns
Excellent copy writing skills and attention to detail
People management experience (will have day-to-day team management responsibility)
Business PR experience -ideally at an international level
Able to take initiative and drive projects individually and with a team
Strong media contacts - ideally national and international
Knowledge of Salesforce, Microsoft Office, News Clipping and reporting services