Web Analyst

Warning: This vacancy expired on 12th Nov 2008.

Job details

Job Description

CORE RESPONSIBILITIES

·Principle user of analytics tools and therefore the in house expert on how they work and what we can use them for.
·Provide detailed analysis, with the purpose of improving on-site sales conversion.
·Investigate on site search behaviour, booking funnels and key site exit points to understand conversion weaknesses.
·Evaluate the effectiveness of on-site developments and recommend changes when required.
·Setting up standard reports on the systems so they can be accessed by other interested parties.
·Conducting ad-hoc analysis as requested by senior management or on own initiative with the objective of explaining sales issues/user behaviour and highlighting opportunities for growth.
·Manage the integration between the different tools and other systems in use within the wider business.
·Must be fully up to date with developments in the web analytics marketplace to ensure TUI has the right tools to meet requirements.

CANDIDATE PROFILE

·Highly Analytical and Numerate with strong commercial focus and ability to understand complex issues.
·1yr + experience with Web Analytics tools or 3 4 years sales analysis experience in an E-Commerce environment.
·Experience with Tealeaf, Intellitracker, Sitestat, Omniture/Visual Science and Google Analytics preferred.
·Familiarity with website tagging and troubleshooting.
·Understand online traffic generation methods and campaign attribution models.
·Strong PC skills, extensive experience with MS Excel, knowledge of MS Access and Powerpoint.
·Documentation of reporting/tagging requirements.
·Experience of liaising with suppliers to deliver business requirements and the ability to identify new sales and revenue opportunities.
·Well developed interpersonal skills to identify opportunities for E-Commerce within the group.
·Good communication skills and the ability to present large volumes of complex data to diverse audiences and influence people at all levels.

THE PACKAGE: Basic salary of up to £30,000 plus benefits.
LOCATION: West Midlands, Coventry, Birmingham.

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