Marketing Jobs in Central/West End
Marketing Jobs in West Yorkshire
| Salary | £35000 - £40000 per annum |
|---|---|
| Location | G.Manchester |
| Job type | Permanent |
| Company | Adam Ltd |
| Contact | Gareth Oakley |
| Job sectors | B2C |
| Job disciplines | Direct Marketing |
| Employment Type | Agency |
| Posted | 15th Aug 2008 |
| Expires | 12th Sep 2008 |
Focussing on maximising the profitability of marketing programmes using data analysis and test & learn to optimise the timing, frequency and quantity of customer communications.
This role will manage the execution of all budgeted and ad-hoc marketing activity including a number of key priorities:- ·
Delivery of annual communications plan · Ensure development & delivery of an effective existing customer contact strategy · Direct Mail data o Retention - Selection of names to mail for each campaign, driven by analysis of past results and the use of both internal (alongside the Database Manager) and external modelling techniques o Recruitment - Sourcing and selection of third party names to mail. · Mailing campaigns o Tightly manage production schedules, ensuring all elements (data, print, mailing) are delivered to plan o Manage the briefing and delivery of supporting marketing materials (vouchers, sale leaflets, etc), liaising with the Head of Merchandising to ensure correct prices and stock levels · Manage the production of all other offline marketing materials · Select and manage insertion of catalogues in national media. Use knowledge of titles and relevant performance to recommend strategy for future brand extensions (Kids, Garden, etc) Ensure all marketing activity is accurately analysed and evaluated for reporting to team Accountability for weekly campaign reforecasts, providing regular updates to other teams (customer service, merchandising), to assist accurate stock and staffing levels
Role Dimensions
Financial (limits/mandates etc.)Non-financial (customers/staff etc)
Responsible for helping deliver a growing £25m business. Driving an increase in campaign effectiveness within the overall marketing budget. Manage a promotional budget of £2.5m Responsible for 5m mailed catalogues per year aimed at recruiting and retaining customers. Responsible for 20m national media inserts, recruiting new customers and driving awareness of the brand Manage the execution of multiple campaigns Manage one direct report (Marketing Executive), recommending and supporting any development needs to drive expertise within the team
Person Specification
Competency / Performance DriverTechnical / Professional Expertise
Customer Commitment: passion about understanding and delighting the customer. Goal Oriented: sets and achieves ambitious goals. Judgement: displays sound judgement, makes effective, timely decisions Inspirational. Influences and inspires stakeholders Teamworking Works collaboratively with others Focused. Rigorous, manages own time and resources Manages change. Works effectively in a changing environment Enthusiastic. Communicates with enthusiasm and clarityDegree (or higher) Marketing related areas Professional marketing qualification (IDM / CIM diploma) desirable but not essential - OR work related experience in a direct marketing function (mail order/retail experience desirable but other backgrounds with relevant experience considered) Experience of managing multiple 3rd parties Experience in procuring print, mailing & postage services, using industry knowledge to ensure delivery of campaigns in most cost-effective manner Extensive Knowledge of Database Marketing Techniques & processes and experience of campaign management. In-depth understanding of MS-Office Able to work in a pressurised environment managing multiple projects to time and budget. Experience in man-management
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