Data Planner

Warning: This vacancy expired on 24th Nov 2008.

Job details

Job Description

Following a recent restructure our client - a major professional membership body - is seeking to recruit a highly capable database marketing executive to join it's recently created marketing Insight & Analysis team.

Reporting to the Data Manager this role will drive the effective targeting, segmentation and analysis of all marketing campaigns.

Main Duties and Responsibilities

Interpret data briefs and supply customer and prospect data for marketing activity
Develop and maintain a schedule of all direct marketing and research campaigns, ensuring effective targeting
Provide expert advice to the Marketing team on targeting and segmentation
Provide expert advice to colleagues in the area of list buying and maintain central control of all third party lists
In accordance with the organisation's Data Strategy, ensure customer and prospect data is fit for purpose
Set and maintain the Direct Marketing Policy, ensuring compliance across the organisation
Ensure customer data collection strategy is fully implemented
Ensure all campaigns are loaded successfully into Darwin
Profile and extract data for use in customer and prospect campaigns
Undertake data counts for marketing and other teams across the organisation
Act as a central source for all customer data across the organisation
Analyse, evaluate and monitor the effectiveness of marketing campaigns
Apply analysis and propose optimal contact planning for each customer segment to maximise return on marketing expenditure

Person Specification

Educated to degree level or equivalent, with relevant experience in strategic data planning
Ability to identify problems and recommend solutions
Ability to develop procedures
Strong proven analytical ability
Proven database marketing skills
Experience in data manipulation and analysis
Experience in project managing external agencies (data bureaux, list brokers)
Thorough understanding of customer segmentation and marketing principles and practices
Excellent interpersonal skills, with the ability to communicate effectively with people at all levels, both verbally and in writing
Ability to organise and prioritise workload and to work to minimum supervision
Outstanding IT skills, particularly MS Word, Excel, Access, MS Outlook and email
In-depth knowledge of data-driven marketing

Apply for this job

To apply for this job, simply click on the "Apply for this job" button below right. By clicking the button you can track your applications through the website. Phone numbers and email addresses are removed from job details on purpose. Please do not email the website.

Did you know?

There are currently over 600 recruiters actively searching our CV database?
Candidates who add their CV are 50% more likely to find a suitable job.

Add your CV now »

 

Recommend this job to a friend

Think this job might be up your friend's street? Recommend it to your friend and we will send them email on your behalf.

View more jobs from Haigh Consultants