B2C Marketing Manager

Warning: This vacancy expired on 9th Oct 2008.

Job details

Job Description

Our client, a leader in the digital technology sector, is looking for an experienced B2C Marketing Manager who understands retail, mail order, driving revenue and delivering business value as they are looking to increase their marketing presence within the retail and mail order business. This role will incorporate marketing, point of sale and production promotions.

The Marketing Manager will be required to:

- Develop and maintain data to drive a deep understanding of the market, describing and quantifying key trends, competitor performance, market dynamics and applicable segments
- Develop a yearly marketing plan, by product and vertical markets
- Explore new emerging markets where the business can develop new routes to market for its print and consumables products
- Develop and maintain short to medium/long-term forecasts of market, segments and product performance
- Build plans that will detail promotional activities related to key products and new market opportunities, detailing route to market, to stimulate incremental sales
- Create and implement a quarterly sales promotion plan to drive sales
- Work with the European and HQ marketing teams to incorporate central programmes to compliment local activities

The successful candidate must be able to demonstrate marketing experience with an emphasis on consumer marketing, specifically focused on online and POS. They will have strong analytical skills and be able to show results from prior experience. Commercially aware, they will possess strong communication and analytical skills and be an enthusiastic team player.

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