Customer Insight Manager

Warning: This vacancy expired on 21st Oct 2008.

Job details

Job Description

An exciting opportunity for a Customer Insight Manager has arisen working for working for a European market leader in Gaming.  
 
Job Purpose  
Unlock market and consumer insights to enable a customer focused marketing strategy and encourage brand loyalty.
 
Job Responsibilities
- Develop an innovative annual plan of market research with our prospective market and the existing base (qualitative and quantitative), to enhance our understanding of consumers attitudes, behaviours and needs and focus our brand and product planning.
- Specify and manage information systems for the collection, storage and interpretation of data
- Ensure thorough analysis and reporting of captured customer and product information to maximise our understanding of the customer base
- Utilise external sources of data including market share information, market reports and market and economic trends to feed into a decision making support system
- Develop a formal competitor monitoring system and create a competitor intelligence database
- Define and manage GIS requirements for the business to aid asset planning and customer understanding and targeting

Key skills & experience needed
- Experienced to management level in Customer Insight
- Good written communicator with excellent presentation skills
- Ability to turn large amounts of information into meaningful insight
- An innovative approach to intelligence gathering
- Commercially astute, hands on self starter
- Passionate about understanding customer behaviour and developing business intelligence solutions
- Exceptional analytical skills
- Outstanding communication and influencing skills
- A good understanding of research methodologies
- Proven track record of delivering on commitments made within time and budget
- Motivation and ability to learn a new business/industry sector

Benefits Include
- 25 days holiday
- Company bonus (company performance based)
- Life Assurance (3x)
- Pension Scheme
- Share Save scheme
- On-site gym
- Free car parking
- Interest Free Travel loan
- Employee Discount/Advantage Scheme

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