Marketing Insight Manager

Warning: This vacancy expired on 3rd Sep 2008.

Job details

Job Description

Brand Planning  

-Develop the Market Research Plan as part of the Annual Brand Building process, supported with appropriate budget
-Work with the global brand teams to develop UK pricing models and undertake appropriate research in conjunction with Finance Analyst.

Customer and Market Insight

-To identify customer motivations, influences, rational/emotional traits and current and future needs
-Proactively identify Marketing knowledge gaps and offer proposals to address gaps to Marketing

Market and Brand Quantitative Analysis

-Translation of analysis into insight . Ensure the Brand
-Ad hoc analysis on request from the Brand Team and pro-actively identify analytical opportunities

Competitor Activity

-Scanning of competitor activity to identify potential opportunities and threats
-Leads / works on cross-Brand intelligence initiatives as determined by Department Head 

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