Consumer Marketing Exec - Campaigns

Warning: This vacancy expired on 3rd Oct 2008.

Job details

Job Description

Please note - this job may be contract initially before going to permanent.
Responsible for the co-ordination and execution of all business-to-consumer marketing campaigns across central London.
 
Part Three                Main Duties & Responsibilities (Job Description)
 
·         Coordinate and execute all business-to-consumer marketing functions across the The Companies London Portfolio.
·         Manage all consumer marketing plans, brief design agencies, media planning, public relations and web agencies.
·         Increase awareness, raise profile and achieve return on investment for key consumer offers in London.
·         To be the key contact for all stakeholders involved in each consumer scheme including liaising with retailers, estate management teams and local councils.
·         Ensure adherence to brand guidelines.
·         Maintain a high level of brand respect and admiration amongst the target audience across London through intelligent and creative marketing.
·         To continually look for innovative solutions to the marketing campaigns of the London Portfolio.
 
 
Day to day responsibilities:
·         Planning and managing projects from initial brief writing through to delivery and evaluation.
·         Working with and managing a roster of highly creative and innovative agencies to deliver marketing projects.
·         Liaise with internal customers and stakeholders to ensure that the marketing programmes are aligned to the specific business objectives.
·         Day to day budget administration: managing and tracking project budgets, reporting back, processing of purchase orders with appropriate record of estimate and invoice.
·         To assist in the continual maintenance of the image / artwork library.
 
Evaluation and reporting
·       Ensure all campaigns and activities are fully tracked and evaluated (looking at campaign performance against campaign objectives).
·       Manage internal and external suppliers to ensure campaigns are executed on time and on budget.
·       Evaluate all consumer quantitative and qualitative market research and apply learning to subsequent campaigns.

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