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	This job expired on 10/04/2012 Browse Marketing jobs by Region Marketing jobs in London Browse Marketing jobs by Discipline B2C Marketing and Sales jobs

Job posted by TheLadders.co.uk View more jobs from TheLadders.co.uk

Job details

Salary band Any Salary details 100K+ Location London Job type Permanent Company TheLadders.co.uk Contact unknown Job sectors B2C Job disciplines Marketing Employment Type All Posted 13/03/2012 Expires 10/04/2012

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Job Description

JOB DESCRIPTION

Online Marketing Manager (Free + Paid Customer Segment)

30-11-11

Reports to: Director of CRM/Monetization

Location:  Prague

Purpose of role

You willbe responsible managing revenue, campaign strategy, and the execution plan of our free customer base through our online channels (email and in-client). This means driving maximum CLTV through a comprehensive CRM program incorporating cross-selling, up-selling, stimulation, social, engagement, recommendation and, ultimately, (web address removed) we move to a customer centric model, your role will include layering in social recommendations and social commerce to increase the visibility of the community. The successful candidate will also find creative ways to expose the complete portfolio of products to our free customer baseincreasing overall cross-product holding rate.

Main activities

·         CRM strategy work closely with the Director of CRM/Monetization on our CRM strategy.

·         Revenue- own quarterly and annual revenue targets for our free customer base.

·         Analytics/Reporting - articulate your reporting requirements to our analytics teams to effectively manage your business.

·         Campaign plan & contact strategy lead campaign planning and development, with the goal being: right user, right message, right place, right time.

·         Segmentation continuous refinement of the free customer segment to determine most effective targeting.

·         Annual/quarterly planning- lead the planning cycle for your customer segment, including revenue and key metrics forecasting.

·         External facing - communicate plans and requirements to external stakeholders. Understand stakeholder requests, and negotiate tradeoffs.

·         Product Delivery- work with Product Management and user experience (UX) teams to identify products and services we should bring to market to deliver our key metrics.

·         X-functional - we are a highly matrixed organization, so you will manage multiple teams and consultants across the organization to deliver campaigns.

·         Membership/Loyalty- integrate membership and loyalty schemes to increase customer satisfaction and lifetime value.

Main measures

·         CLTV

·         Revenue

·         Retention rate

·         Cross product holding rates

·         Customer satisfaction

 

Experience required

·         Must have several years running successful on-line sales/monetization/CRM activities to a sizeable customer base where there is an ongoing relationship (ie it is not purely transactional) measured in terms of (profitable) revenue uplift, customer lifetime value, and customer satisfaction improvement.

·         Software and/or Consumer or SB technology sales advantageous but not essential.

 

 Competencies required

·         Demonstrable obsession and affinity with the customer experience.

·         Deep demonstrable understanding of best practice messaging, targeting and CRM techniques.

·         Strong commercial focus able to identify and prioritise key activities to drive commercial goals.

·         Strong market focus able to identify competitive drivers and act quickly and appropriately (proactive and reactive).

·         Highly analytical and data driven.

·         Highly effective at working in a matrixed environment.