Head Of Campaign Marketing

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Job posted by TheLadders.co.uk View more jobs from TheLadders.co.uk

Job details

Job Description

Our Client a leading IT and Cloud Technology Provider are looking for an experienced Manager of Proposition Marketing to manage and grow the UK On Demand technology services working as Head of Campaign Marketing.

Reporting to the Marketing Director, you will initially manage two direct reports and liaise closely with the Head of Solutions Marketing, Head of Brand, and Online.   You will lead the Campaign Marketing function to promote On-demand Business Services to medium sized UK businesses, with a focus on key vertical sectors. Your accountabilities will include:-

ˇ         Define and continuously develop the campaign marketing strategy and execute the go-to-market plan

ˇ         Help define marketing strategy in conjunction with other marketing, sales and product development functions, by providing intelligence around: analysis of campaign effectiveness, superior techniques of engaging the target audience, appropriate events to attend, CRM and email marketing developments, relationship marketing initiatives, market segment penetration

ˇ         Work with other functions within marketing to deliver content, collaterals and assets to help meet objectives for lead generation, awareness creation, sales support etc.

ˇ         Work closely in particular with sales teams and regional directors to give them the support they need to be successful

ˇ         Establish credibility and confidence with all internal teams and directly with customers and prospects

ˇ         Ensure all key internal stakeholders are regularly updated with future plans and feedback/results from previous campaigns

ˇ         Support UK Cloud Alliance go-to-market and partner engagement

This role requires an appreciation of market trends and drivers for adoption of cloud services in order to facilitate the creation of engaging customer focussed propositions to CIOs in the UK mid-market. 

This role will only suit an individual prepared to commit themselves to the cause and who can challenge conventional thinking and practices with new and innovative ways of engaging with and supporting UK businesses in the mid-market.  This is a team role with critical interfaces across the business and will only suit someone used to operating as an interdependent collaborator. You will need to be highly visible throughout the business and regularly present in the regional sales offices in order to understand the challenges and provide the required levels of support.

You will have an understanding of the market for managed services and how cloud computing is transforming the way technology is delivered and paid for. You will have experience of supporting the business-to-business direct sales process and know how to support the sales cycle from campaign development, execution and opportunity development through to successful conclusion of sales deals..

You will provide insight and leadership in the following areas:

ˇ         Market segmentation

ˇ         Relationship marketing techniques, focused on the UKs CIO community

ˇ         On and off-line marketing, including social networking

ˇ         Campaign creation, execution and reporting utilising CRM and direct marketing techniques

ˇ         Delivering a platform for success for Sales to generate pipeline opportunities

Profile of job holder:

• Proven leader and track record in successful campaign marketing
• Proven background in growing revenues for customer focused solutions
• Experience of managing and developing teams
• Must have extensive technology and campaign marketing experience to Senior Marketing Manager level, preferably in managed services, mid-market oriented vendor
• Spearhead segmentation programme to ensure credibility and high visibility in the chosen vertical sectors
• Experience in B2B solutions marketing and solution selling concepts
  • Appreciation of the CIO community and how to engage them
  • Utilising social networking where appropriate
• Experience of working closely with Sales, Product Marketing and Product Management functions
• Energetic and flexible individual possessing a high level of self-confidence and ability to influence individuals at all levels
• Excellent communication, presentation and inter-personal skills

• A Bachelors degree in business and/or technology
• Act as a senior member of the marketing team to help drive innovation and strategy

ˇ         UK based, with flexibility of working nationally

ˇ         Understanding of the IT market and the development in Cloud computing embracing PaaS, Iaas, SaaS, IPT U Unified Communications, Virtualisation & data centre services, Business Application landscape

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