Product Manager

Warning: This vacancy expired on 25th Jun 2008.

Job details

Job Description

Description:

The Product Manager will be Product champion for Sport and Lifestyle titles. Working closely with Brand management to understand the overall strategic direction for products, the Product Manager will be responsible for all aspects of the Product Marketing Plan including initial and ongoing forecasting, driving the P&L and developing marketing plans including specific strategies for Media, Online, PR and Retail. The Product Manager will work closely with the Development and Production departments to adhere to relevant timelines, liaising with UK sales and international distributor/publishing partners to achieve the commercial goals of each title.

Responsibilities:

Product champion for titles within Sports and Lifestyle brand group:
Ensure a deep level of understanding of all aspects of Product
Develop marketing plans for specific products and ensure strategic direction of product is communicated to all relevant parties. Manage the execution of the product marketing plans.
Marketing input into product P&L and ongoing review and maintenance of the P&L from title conception through to launch
Work with development and operations teams to track titles through each major milestone to manufacturing and delivery
Maintain regular contact with Production regarding development dates, timings and issues – communicate wider as necessary
Maintain close contact with territories to ensure regular updates are provided on all aspects of centrally developed campaign
Work with distributor/publishing partners in international territories to ensure knowledge of locally executed plans and related marketing spend
Overall responsibility for management of marketing asset and announcement schedules relating to specific titles
Develop briefs as necessary in areas of creative, print, TV, merchandising and trade marketing. Ensure territory input as necessary
Present titles at key sales, marketing and industry events

Maintain strong working relationships internal and external to the business:
Strong working relationships with Brand Management, Development, Operations and Sales
Work with internal and external PR agents to ensure overall strategic direction for product is translated into effective PR
Work with Creative agencies to ensure timely development of all marketing assets (movies, packaging materials etc)
Work with Market Research agencies on title specific research projects and on title specific forecasting. Maintain thorough knowledge of competitor activity/title performance, and general industry activity
Liaise with Third Party License holders to keep them updated and maximise the effectiveness of co-operative marketing activities

Ideally you will have:
Experience of working as product manager or similar marketing role
Excellent written and verbal communication skills (especially PowerPoint)
Strong organisational skills and ability to prioritise
Proven experience of working with production teams
Experience of conducting presentations

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