Brand Manager – Neuroscience CT01022

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Job details

Job Description

My client is a global pharmaceutical company and they are seeking an Brand Manager to join their marketing team. 

Role

To develop, implement and be accountable for product marketing plans for  products which optimise profitability, market share and revenue growth in the short and long term. 

Competencies:         

1. Product/Therapy Knowledge: Possess an in-depth knowledge of product, dosage forms, disease treatment and alternative therapy.                  

2. Market Knowledge & Planning: Be sensitive to market dynamics, regional & customer differences, segmentation, pricing strategies and have an understanding of market research / business intelligence                  

3. Advertising & Promotion: Recommends and initiates direct mail and journal advertisement programs, sample formats, visual aids and literature required for detailing. Prepare advertising agency briefing for the new product promotions           

4. Salesforce Dynamics: Champion of a key product with an understanding of the necessity of inter department collaboration. Understands salesforce as part of the marketing mix. 

Leadership Standards:   

Innovation: Develops innovative concepts and approaches to positioning and tactical marketing across market segments.

Collaboration: Leads cross-functional teams from sales, marketing and medical affairs, clinical development and manufacturing & distribution

·         Leadership: Inspire others to achieve high standards, offers support and coaching. Able to influence and persuade those over whom there is no direct control. (e.g. Sales Rep.)

Customer Focus: Build and maintains close relationships with key opinion leaders. Anticipates and forecasts future customer requirements.

Results Focus: Analytical with focus on sales performance and related key performance indicators. Critically reviews QTQ metrics and utilises competitive benchmarking.

Change Orientation: Able to adapt plans and strategies in the light of changing circumstances (e.g. resource available). Strives to improve product knowledge and marketing skills to enhance performance.

Communication: Demonstrates strong communication skills, provides input to field managers & representatives. Highly developed interpersonal and relationship development skills in place. 

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