Digital / Head of eMarketing / Online Marketing Manager EMEA (Software Vendor) East Berkshire, £60-65k, 15-20% MBO Bonus, benefits
A Digital / Head of eMarketing / Online Marketing Manager EMEA (Software Vendor) is needed to formulate and manage integrated online marketing strategies for a major worldwide software vendor.
The Digital / Head of eMarketing / Online Marketing Manager EMEA (Software Vendor) will be responsible for reviewing existing usage of online marketing practices across EMEA; driving the maximisation and overall effectiveness of search results, awareness and demand generation; working closely with other global marketing teams including in-country teams, brand, offline, PR, field marketing, product marketing, events, etc; ensuring regional websites reflect and support corporate brand values; leading a project to migrate regional websites into one universal common platform; running online campaigns to enhance lead generation; lead allocation and monitoring / measuring / analysing results. The role will expand in scope to include ownership of content across all in-country EMEA websites.
The Digital / Head of eMarketing / Online Marketing Manager EMEA (Software Vendor) will have online marketing expertise; a technology vendor background; experience delivering value using online channels and marketing techniques; have strong communication and relationship skills; experience working within a large matrix organisation and strong analytical skills. Experience dealing with US teams is desirable.