Working for the EMEA Partner Marketing and Retail Manager, the Mobile Marketing Manager focused on mobile partnership monetization strategy & execution. This individual will effectively manage marketing programs (Mobile, Online, and Offline) throughout project lifecycle by collaborating with internal and external sources. Primary responsibility is to develop and execute mobile marketing programs to generate revenue and acquire customers. Duties include:
Liaise with product management and product marketing on mobile products features and roadmap
Liaise with global mobile partner marketing on building best practices for mobile OEM, Telco and app store partnerships.
Support local BDMs with pre-sales activities and marketing presentations at major EMEA partners
Support local BDMs and partner managers with marketing content and expertise for mobile RFPs and RFIs
Work with local BDMs and partner managers on launching McAfee mobile solutions across selected EMEA partners
Work with finance on implementing a mobile reporting dashboard to monitor marketing metrics and provide input for forecasting
Work with local BDMs and partners on marketing plans, customer communications and monetization activities to drive acquisition, activation and conversion of mobile customers.
Work with PR teams on raising awareness of McAfee mobile security solutions.
Manage budget for mobile marketing activities.
Qualifications
Excellent English written and oral communications skills
Excellent presentation and negotiation skills
Experience with consumer markets surrounding mobile platforms & metrics driven marketer with some mobile technology experience
Experience consumer marketing experience with a focus on developing/optimizing marketing programs
Experience working across a range of marketing channels, including mobile, online and direct marketing, testing methods and delivering results
Superb hands-on analytical ability and spread sheeting capabilities
Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention
Excellent project management as well as interpersonal and organizational skills
Proven verbal, written and presentation communication skills
Direct online/mobile marketing experience with a sales quota a plus Retail and Consumer marketing experience
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the worlds largest dedicated security technology company. We are relentlessly focused on constantly finding new ways to keep our customers safe. Share your talents with us in the dynamic security industry, and experience the meaningful, interesting work that is waiting for you!
The successful applicant will be subject to background checking. McAfee is an Equal Employment Opportunity employer. We celebrate diversity! Click here for full EEO statement.
This job expired on 06/03/2012
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